論 文 詳 細 資 訊

論文名稱 (中)：親子餐廳吸引力之研究

論文名稱 (英)：A Study on the Attractiveness of Parent-Child Restaurant

論文作者：賴玟菁 ( Wen-Ching Lai )

所屬系所：進修部暑期文化資源與休閒產業碩士專班

指導教授：施孟隆 (Meng-Long Shih)

公開時程：三年後公開 [公開日期：2020-08-09] ( 下載論文 )

學位類別：碩士

畢業年月：民國 106 年 8 月

論文語言：中文

論文頁數：89

關鍵詞 (中)：親子餐廳、吸引力、層級分析法

關鍵詞 (英)：parent-child restaurant、attractiveness、AHP

中文摘要： 近年來由於經濟型態改變、婦女就業率提高，衝擊了家庭的傳統飲食習慣，在家裡烹飪三餐甚至一餐的機率大幅下降，親子外食機率大增；此外，家庭結構變化及少子化使得子女成為家庭的中心。因此，許多餐飲業者逐漸開設了友善兒童或考慮親子互動的親子餐廳，這類型的餐廳近年在台灣如雨後春筍般地開設，雖然面對龐大親子餐廳的消費商機，但目前關於親子餐廳的研究仍十分稀少，故本研究以親子餐廳為主題，目的在研究親子餐廳吸引力，藉此探討親子餐廳的營運策略，以幫助親子餐廳業者在激烈的市場中找到維持競爭優勢的關鍵因素。本研究藉由國內外文獻資料的彙整及專家的修訂以建立層級架構，接著遴選對親子餐廳或相關經驗豐富之產業界、公部門、學界專家實施專家問卷，最後採層級分析法。期望透過研究設計與實證結果，建立親子餐廳吸引力關鍵要素並獲得一套經營親子餐廳之客觀的決策層面與評估因素，以提供親子餐廳業者做為日後營運方向之建議與參考。

英文摘要： In recent years, as a result of changes in economy and the increase in the employment rate of women ,traditional dietary habits vary. The probability of cooking at home three meals a day or even a meal declines while the probability of parent-child eat-out increases. In addition, because of changes in family structure and the demographic dilemma, catering industry gradually open kid-friendly restaurant or the parent-child restaurant considering the parent-child interaction. Recently, the number of parent-child restaurants in Taiwan has sprung up. In face of the huge business opportunities of parent-child restaurant, we, unfortunately, have insufficient studies about the parent-child restaurant. The theme of my research on the parent-child restaurant aims to study the attractiveness of the parent-child restaurant so as to explore the parent-child restaurant business strategy, helping the parent-child restaurant industry to find the key to maintaining competitive advantage in a fierce market. This thesis is based on the compilation of domestic and foreign research as well as the revision of experts to establish the classes and components. Then the study selects related experienced industry, public sector and academic experts about the parent-child restaurant to answer the expert questionnaire by adopting the Analytical Hierarchy Process(AHP) . It is hoped that through the study design and empirical results, the components of attractiveness of the parent-child restaurant,the decision-making level and assessment factors of the parent-child restaurant will be established.This study can be be suggestions or references for the future operation of the parent-child restaurant industry.